LEADERSHIP TEAM

Known throughout the game as 2 Live Craig, Craig LeBlanc is the founder and CEO of 2 Live Culture, building all programming on a simple but non-negotiable belief: every athlete deserves an open door, and every family behind that athlete deserves to see their sacrifices pay off.

LeBlanc's purpose is personal before it's professional. As a quarterback himself, he's lived the reality that talent alone doesn't open doors. Access, guidance, and people willing to fight for you do. That conviction is what he calls his God-given purpose: to be an asset, a resource, and a light for the athletes and families he serves. It's the reason 2 Live Culture exists, and it's the standard LeBlanc holds himself to as CEO: not building a brand, but building doors that stay open.

Under his leadership, 2 Live Culture delivers on that purpose through elite skills training, recruiting guidance, NIL strategy, and NFL agency representation, each one a vehicle for the same mission. LeBlanc's mantra, Rising Tides Raise All Ships, and his motto “encourage each other, uplift one another, elevate together” aren't slogans. They're operating principles for how he leads, who he brings up with him, and what he expects from everyone under the 2 Live name.

Christopher Miles serves as the President and an NFLPA Certified Contract Advisor at 2 Live Culture, where he represents football athletes in contract negotiations, career strategy, NIL opportunities, and brand development.

After playing collegiate soccer, Christopher recognized that his passion was not on the field, but in building careers behind the scenes. He joined Leigh Steinberg Sports & Entertainment, where he spent more than four years progressing from intern to Agent Assistant and ultimately Director of Operations.

During his time with SSE, Christopher supported athlete representation, contract administration, client services, marketing initiatives, business operations, and event management. He also helped manage the firm's philanthropic initiatives focused on player health and wellness, concussion awareness, and brain health, a longtime cornerstone of the agency's mission.

Christopher earned his Master's degree in Sport Management from the University of San Francisco in May 2025 and became an NFLPA Certified Contract Advisor in the summer of 2025.

Working alongside Leigh Steinberg, widely regarded as the “Godfather of Sports Agents,” provided Christopher with a strong foundation in athlete representation and the business of professional sports.

Steinberg continues to serve as a mentor as Christopher leads 2 Live Culture, applying those experiences to help athletes maximize their opportunities both on and off the field.

Chloe Shelby serves as the Director of Football Operations & Client Experience at 2 Live Culture, where she oversees football operations across the agency's divisions, including athlete and family support, recruiting assistance, transition services, event management, development and engagement initiatives, brand management, and client relations. Working alongside agency leadership, she develops operational systems and personalized experiences that support athletes and families throughout every stage of their journey.

A Texas A&M University graduate, Chloe earned both her bachelor's degree in Sport Management and master's degree in Recreation and Youth Development. Raised in an Aggie family, her passion for athlete development was shaped by her father's journey as a former Texas A&M football student-athlete whose playing career was cut short by injury, as well as the transformative impact of education through her mother's career as an educator. Witnessing firsthand the realities of life after football, and the importance of guidance, education, and support during life's transitions, cemented her commitment to serving athletes beyond the game and helping them navigate both the beginning and continuity of their careers.

Her career spans NCAA Division I athletics, professional football, and nationally recognized all-star events through leadership roles with Texas A&M, Texas Christian University, Bethune-Cookman University, the Houston Texans, the Tennessee Titans, the Hula Bowl, and The American Bowl, where she served on the founding executive leadership team as the Director of Player Experience & Sponsor Activations for the inaugural nationally televised college football all-star game. Across her experiences, she has led football operations, athlete development, academic advising, recruiting initiatives, player services, medical coordination, and large-scale events while working alongside coaches, administrators, NFL personnel, corporate partners, and hundreds of student-athletes.

Shelby's philosophy is rooted in a simple belief: “The player lives a few years, but the person lives forever.” While football creates opportunities, she believes the greatest impact comes from investing in the individual beyond the game.

At 2 Live Culture, she is committed to developing athletes through valuable relationships, holistic support, brand management, and career transition services, ensuring every athlete is rooted in purpose, not just performance.

Corin Singh serves as the Director of Player Personnel at 2 Live Culture, where he leads player evaluation, transfer portal management, NFL Draft and professional opportunity research, recruiting support, football analytics, and personnel operations. Working alongside agency leadership, he helps identify pathways for athletes while contributing to client acquisition, roster planning, and football operations across the organization.

A graduate of the University of Washington's Michael G. Foster School of Business with a degree in Finance, Corin has built a strong foundation in athlete representation, football personnel, and sports business. His experience includes positions with Steinberg Sports & Entertainment, BDA, and Creative Artists Agency (CAA), where he contributed to player evaluation, recruiting content, business development, athlete marketing, and brand partnership initiatives while gaining exposure to the inner workings of some of the sports industry's most respected organizations.

Passionate about identifying talent and helping athletes maximize their potential, Corin specializes in navigating the transfer portal and evaluating pathways to the NFL Draft and professional football. At 2 Live Culture, he combines analytical insight with relationship-driven decision-making to help athletes make informed career choices while advancing the agency's commitment to long-term athlete development and success.